Liquid I.V. F1

November 2025
To promote some of their latest sugar-free flavors, Liquid IV. showed up at Formula 1 Las Vegas.

With four separate footprints, (1) 30’ x 40’, (2) 10’ x 10’s and (1) self-serve bar, guests were invited to try mocktails featuring sugar-free flavors, compete for the fastest time to change a tire, get their very own Radio Readout, and test their reaction time to collect Liquid I.V.


Experiential Agency: NVE
Creative Director: Melissa Gamwell
Art Director: Ivan Puerto
Experiential Designer: David Touch
Photographer: Keiki-Lani Knudsen

Responsibilities:
  • Ideate, create and produce files for build graphics, print signage, BA uniforms, and branded items such as cups, napkins, and hats
  • Update mockups on builds, BA uniforms and branded items








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©2025Nikka BacalzoGraphic Designer